Poster Final Design

Due to both problems of the uploading of my short film, it meant that I was unable to use still shots/frames from my short film for the poster. I therefore had to use an image which I had available, but would still be effective for a poster.

Therefore used one of the images from the wilting flower. It had originally been one of my designs for the poster and as a design would relate back well to my short film and its use of symbolism.

I created the poster using the program

                  Serif PhotoPlus 11.

This enabled me to improve the colour of the poster, and to also incorporate and add all of the other elements of film posters to be added.

Here are the two versions of the wilting flower design.

Poster Comparison

I also got some audience feedback on which one they thought was more effective. 
 

I decided to agree with the majority of audience feedback, and go with Poster design idea 1. This was because even though they were not evident within some of the short film posters which I analysed,  I though that through the use of the film reviews/star rating,  it had a more professional feel and would be more beneficial for the success in advertisement for my film (as I found in my original audience research). I additionally thought that aesthetically, this one was more appealing so would therefore be better at advertising my short film to its audience.

Audience Poster Feedback

This is a copy of the questionnaire which I gave to a select audience. In it, it also show the results and feedback which the audience suggested.

These results show that there was a split on opinion of which poster would be most effective to advertise my short film. Both ideas 1 and 4 received 7 votes. One reason why design idea 4 was liked, was because of the fact that it would portray the artistic nature of short films and in particular the plot of the short film I intend to make. However, there was an interesting point which was made on design idea 1, saying that there needs to be ore happening in the poster. The character does not look effective and thus appealing enough, so it might not be effective in attracting an audience to watch the film. 

When deciding my final poster design I will take into consideration all of these point mentioned by the audience. This will be important at that they are the TMG (target market grou0 so therefore their opinions are very important as they will be the ones watching my short film.

Poster Ideas

These are the Posters which I have created in relation to my short film. 

Film Poster Ideas

Location

Locations with films in general are very crucial in making the plot of the film believable and realistic to their audience.They need to be accessible to their audience and easily recognisable, setting up the scene.

With the research on audience which I previously carried out on my TMG (Target market group), I will need to make sure that the locations which I choose are not too specific as this could decrease the number of people in which my short film would appeal to. 

Even though the locations which I have located are primarily situated within a school, they are not too obvious. As a result, it makes it more accessible to a larger audeince.

The locations which I have chosen include;

• School hallway, outside the Coffee bar
• Toilets
• School hallway near exit 
• House landing 
• Bedroom 

School hallway, outside the Coffee bar

This location was used for it lighting as it was bright and had both natural and artificial lighting. This was important as it was used for the 1st bully scene. Due to the fact that the real world clips were desaturated and turned into black and white, I wanted the 1st bully scene to be lighter. My overall intentions were to have each bully scene progressively getting darker and darker in light, so that the scenes would match. The reasons for this, was because I wanted it to be symbolic for the unhappiness and the state of mind of my protagonist to be getting darker and more unhappy and unable to cope.

Toilets

The toilets were used, because they are a global feature, so it meant that people all over the world would be able to relate to the situation and concept of bullying with within toilets.

Additionally, the tile pattern on the walls, I thought, would be an effective visual on screen, especially when edited in post production to turn it into black and white.

School hallway near exit 

This location was used because of its limited lighting. As I have previously mentioned, I wanted the bully scenes to progressively get darker throughout my short film. I therefore thought that this was an effective location to achieve this. Moreover, the fact that the scene was back light, meant that it created shadow in the characters, which I believed would enhance the artistic feel to my short film.

I additionally thought that the use of the stairs was an effective concept, and believed that this could be used to imply the level of hierarchy between characters within the film.

House landing  and Bedroom

<images>

Both these locations were also used for their global use. Everybody will be able to relate to the idea of the sanctuary of bedroom and the fact that they are considered people's 'safe place' and 'haven', away from the rest of the world. 

Music

This is a testing clip which I have recorded. The first is the scene without the use of a soundtrack, whilst the latter has had a cover song of Sia's- "Breathe me" played over the top of the scene.

It can be seen from these two tester clips that the latter, (the one with the soundtrack) is more effective in creating the emotion needed to make my short film successful.

From this I can see that to make my short film have the desired emotional effect, I will need to try and incorporate mood music within it.

Music

The sound within films is very important. It is both the diegetic and non-diegetic sound which is what primarily create and enhances the emotion within the scenes. Within the film company which my film will be released with, music is a crucial feature in their films. Many of the films which they make a produce consist of no dialogue, but are instead consisted of mood music soundtracks.

Similarly, in my short film, mood music also plays a key part. The use of the soundtrack helps to evoke the necessary emotion to make the scenes and as a result the whole film effective. My intention is to use sad and iconic songs which the audience will automatically recognise. Within this, I am hoping that these emotions that the songs bring to the audience will help enhance my film. The range of songs will be from both the music industry, and also from the film industry. This should then increase the chance of the audience recognising some of the songs within my short film.

The sad songs which I intend to include within my short film are covers of;

• Eva Cassidy’s- fields of gold
• Evanessence – my immortal
• Celine Dion- My heart will go on
• Sia- Breath me
• Funkedelic- Maggot brain

From the testing which I carried out on whether the scenes were more effective with the inclusion from music, I found that

Progression of Time - Sky

VIDEO UNABLE TO BE UPLOADED DUE TO TECHNICAL ISSUES
WILL BE UPLOAD AT A LATER DATE